Apple woos the low end with a "cheap" $750 iPhone

MacRumors Steve Rossignol

The US Food and Drug Administration (FDA) said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

It is worth noting that for the first time in the history of Apple iPhone XS will receive support for two SIM cards.

Executives made the announcement at the Steve Jobs Theater at Apple's new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

All three new iPhone will receive the "unibrow", gestures on the screen and the facial recognition system Face ID.

But here's the big question: is it the one you want to upgrade to?

The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the U.S. and other countries.

The forthcoming additions to the lineup are the iPhone Xs; a new 6.5-inch OLED model dubbed the iPhone Xs Max (starting price of $1,099, shipping September 21); and a new 6.1-inch LCD model called the iPhone XR (which starts at $749 and ships October 26). The three models, iPhone XS, iPhone XS Max and iPhone XR, can essentially be perceived as successors to last year's iPhone X, iPhone 8 and the iPhone 8 Plus models.

Well, unsurprisingly for a brand that puts such a focus on design (and whose chief designer was flipping knighted) it's not an ugly device in any way. The iPhone XS is scheduled for September 14: this day opens pre-orders for the gadgets. Meanwhile, the iPhone XS will cost the same as last year's iPhone X ($999).

The next iPhone XS Max/Plus could be a bigger iPhone X with a massive 6.5-inch OLED display and a similar glass design with metal frame. To watch online broadcast will be on the official Apple website, only in Safari on iPhone, iPad, Mac, Apple TV, and also through the Microsoft Edge browser in Windows 10.

There's no headphone jack there as you can imagine - Apple still bravely battling against the tyranny of the 3.5mm connector - so you'll be stuck using the bundled earbuds in the box, which come with a Lightning connection at the end. That adapter, which used to come included, will now cost buyers an extra $9. This could hint at the new iPhone using stainless steel for the enclosure band, instead of aluminium. The most interesting thing about this device is its price. iPhone Xr is priced at $749 which, according to me, is pretty decent pricing given the features.

In the build-up to the iPhone launch, much of the talk was around the screen of the iPhone XR. That being said, it comes with something called liquid touch. What that means is that although it's technically lower quality - HDR playback isn't present here, for instance - the color reproduction and overall screen effect isn't that bad at all.

A phone with a screen this big obviously feels larger in the hand - you definitely get the sensation that this is a plus-size phone - but it doesn't feel unwieldy due to the fact the display stretches from edge to edge.

This year's three top phones are all more expensive than last year's models. In past years, Apple has held an event in October to announce new MacBook laptops, and it could decide to roll out AirPods 2 and the AirPower then. It works rather nicely, considering it's "faked".

Apple is also providing a fast charger inside the box package this time around and it has finally released its Air Power wireless charging pad which it was slated release past year.

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