Apple says new $519 watch has FDA approval, touts health gains

How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info

The Apple Watch is considerably more expensive.

The hardware has been tweaked as well, with the two sizes - 40mm and 44mm - rocking screens that are more than 30 per cent larger than the Series 3 watch despite offering a slimmer chassis.

The iPhone Xs Max's display size is 26 percent larger than the previous largest iPhone display, marking the largest increase in screen size since 2014, wrote analyst Gene Munster of Loup Ventures in a note.

More complicated Apple Watch facesLook at all those options! The Breathe app will now be available as a watch face and will guide you through a deep breath exercise when you raise your wrist. The dynamic watch faces interact with the display and include elements such as water, fire and vapor.

The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items. It has been re-engineered completely and offers new means of controls. The device has 50 percent louder speakers, improving interaction with the Siri digital assistant. The microphone has been moved over to the other side to avoid conflicting when speaking to the Watch or taking a phone call. For one, Series 4 Watches will regularly keep an eye on the wearer's heart rate in the background, and they'll automatically inform the wearer if their heartbeat shows signs of atrial fibrillation.

"Radio waves can now pass through both the front and the back of Series 4, improving cellular reception", added Williams.

The Apple Watch Series 4 will let users take an electrocardiogram, or ECG, and share it with their doctor. Williams stated this is the first ECG product available over the counter, directly to the customer. Just put your finger on the digital crown and your ECG will be recorded. The Watch will have the 64-bit S4 chip and a new GPU, giving it twice the performance as the Apple Watch Series 3.

For Apple to continue selling the most popular smartwatch - and the most popular watch - in the world, it will need to get consumers in on advancing personal health technologies, not just communication. Bluetooth 5.0 is also another upgrade and a much welcome addition to the table.

Moving to the battery life, Apple claims that the Watch 4 will have an 18-hour battery life which is similar to the older models. If you're working out then it slides down to 6 hours.

Series 4 will be available in silver, gold, and space grey. Apple Watch Hermès colour-blocked bands and exclusive watch faces that shift from one colour to the other with the passage of the minute hand have also been introduced. The latest Series 4 will be available for pre-orders starting September 14 and will go on sale starting September 21 in 26 markets at launch for the GPS-only variant, and 16 markets for the GPS+Cellular variant at launch.

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