People react to Nike's 'Just Do It' ad featuring Colin Kaepernick

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday

Nike Inc.'s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick. According to AP, the college is staying true to its previous condemnation of the divisive and unpopular anthem protest by announcing that it is removing all uniforms they've purchased from Nike featuring the brand's famous logo. The College of the Ozarks was direct in their decision to no longer wear Nike.

The endorsement deal between Nike and Kaepernick prompted a flood of debate.

Kaepernick took a knee for the national anthem during the 2016 season to protest police brutality against minorities.

"If Nike is ashamed of America, we are ashamed of them", college president Jerry C. Davis said in a written statement.

Yet the ad, by Wieden & Kennedy, might have landed better with viewers than such social media drama suggested. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

Kaepernick tweeted out a two-minute version of the Nike ad on Wednesday.

Colin Kaepernick's polarizing Nike ad has gotten plenty of mixed opinions, once again re-igniting the flames of the discussion around NFL players' rights to kneel during the national anthem. In the clip, the former pro quarterback spoke about the importance of dreaming big. Stay that way. Because what non-believers fail to understand is that calling a dream insane is not an insult.

President Trump weighed in on the campaign on Tuesday, telling The Daily Caller that "I think it's a awful message that they're sending and the objective of them doing it, maybe there's a reason for them doing it".

The ad is powerful, and it caused even more controversy, with those against his form of protest claiming they would boycott Nike.

Kaepernick, a former member of the San Francisco 49ers who led the team to a Super Bowl, hasn't played in the National Football League since the 2016 season.

Narrated by Colin Kaepernick, "Dream Crazy" provides encouragement to everyone who has insane dreams and goals that may seem unsurmountable. "Ask if they are insane enough".

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