Huawei Caught Again Using High-End Camera to Sub for Smartphone Shot

Huawei does it again, passes off a professional photo as a selfie from its new phone

The Egyptian model took part in the shooting of advertising Huawei Nova 3i for Egyptian consumers. It did everything it can to advertise the newly-launched Nova 3 and Nova 3i's DSLR-like performance, including actually using a DSLR camera to pretend that it came from the phone.

The Arabic text translates to: "Product characteristics and actual specifications may vary (including but not limited to appearance, color, size), as well as actual presentation contents (including but not limited to backgrounds, user interface, and controls)".

While Huawei has brought phenomenal smartphones in the market, the company has occasionally been caught involved in the acts of deception. Elshamy's Instagram account. The actress was posting some behind-the-scenes photos of the commercial, and one includes the picture you can see at the top of this article. AI and smart cameras aside, the level of detail that a DSLR promises is far more than what a smartphone can deliver.

Sarah Elshamy, the female model in the above commercial, shared the incriminating photo on her Instagram page yesterday, though it has since been removed. According to Engadget, it appears that the manufacturer has been caught in something of a mistruth or at least misrepresentation in its latest ad for the Nova 3 smartphone.

In 2016, Huawei used a photograph of a girl standing in the sunlight to sell their P9 smartphone. Instead, it's a photographer behind a DSLR that is taking the shot.

It was also caught photo shopping away the bezels on renderings for its P8 phone used in certain advertisements. However, as you can see from the BTS shot, there isn't a Nova 3 taking that picture at all. Both the Nova 3 and the Nova 3i are Amazon India exclusives in the country. We recognize though that we should have been clearer with the captions for this image.

At the time of writing, Huawei had yet to issue a statement regarding its Nova 3 advertisement. The Shenzhen-based company only recently toppled Apple to become the second largest smartphone maker in the world after Samsung.

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