Prime Day goes to dogs

Amazon's 2018 Prime Day Is Biggest Sales Event In Company History

"On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history".

Amazon said small-to-medium third-party sellers on its platform raked in more than $1 billion in Prime Day sales as of 5 p.m. EDT on July 17, without elaborating and with no comparable data from 2017.

"The first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year", Amazon boasted in a press release.

The technical difficulty - which Amazon chalks up to the flooding number of deal seekers - may have set back sales to the tune of $72.4 million, according to Internet Retailer's estimation.

Deals on Prime Day are not available to everyone. Shoppers went insane over products like the Instant Pot, 23andMe Health+Ancestry DNA Kit, and Amazon Fire TV Stick while saving some serious cash in the process.

"Amazon's business model has trained consumers to expect heavy discounts 365 days a year - so Prime Day isn't the shiny object it once was - with an easy, hassle-free and enjoyable shopping experience", Copland said.

Rufus played an integral part of the team, such that in 1998 and 1999, employees held up the canine and used his paw to click the mouse, officially launching some of the earliest Amazon.com pages online. The short answer is by signing up for Amazon Prime.

Last year's Prime Day began later in the day, with deals starting at 9 p.m. ET on July 10 and running through July 11.

Alongside the ability to shop the Prime Day sale, Prime subscribers receive unlimited same day delivery on thousands of eligible items as well as a vast selection of movies, shows and music to browse and enjoy through Prime Music and Prime Video.

Amazon.com Inc (AMZN.O) said online shoppers purchased more than 100 million products worldwide during its Prime Day sale, despite glitches on its mobile app and websites that prevented customers from placing orders. At best, some Prime members found humor in the canine photos, but other shoppers were justifiably less amused they couldn't start bargain-hunting. "If they sell a ton of Echos then as consumers move into voice ordering it benefits Amazon".

Private labels were front and center this year with more brands than ever.

These private labels were given some of the best real estate on the homepage.

At Whole Foods, the best-selling Prime Day deal was organic strawberries. "I think the reason Prime Day will be more successful than other promotions is that Amazon is able to discount and slash prices of a far greater number of products thanks to its expansive private label investment over the past year". Deals were to be had on devices ranging from Amazon's own products to offerings from manufacturers like Samsung, Acer, and HP. Smartphones, large appliances and fashion are the three largest e-commerce product categories.

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