AMC Theatres' $20 monthly subscription plan rivals MoviePass

The worlds largest movie chain AMC theaters is trying to compete with Movie Pass by offering a three movie a week pass for $19.95 plus tax

That's more money and less movies than movie pass, but AMC calls it a "sustainable" model in a statement, and also offers other benefits. It will also notify users of discounts on food and drink.

Stubs A-List is available in all AMC theaters, including the 10 AMC theaters based in the Bay Area.

AMC and MoviePass first butted heads last August when MoviePass, which offers a movie-a-day service, announced it would lower its price to $9.99 per month. That means MoviePass actually loses money as more people sign up.

Stubs A-List will run subscribers $19.95, which hardly makes it seem like a viable competitor to MoviePass considering that it's double the monthly cost.

MoviePass CEO Mitch Lowe said he was anxious AMC's negative stance would hurt how people see MoviePass, the Deseret News reported. AMC has been particularly critical of the ticketing-service, which they believe to be unsustainable.

Late Tuesday, Helios and Matheson announced it was seeking a reverse split of its shares and that it might delist on Nasdaq if investors don't approve the plan. Despite their complicated past, AMC denies that they're throwing down the gauntlet in front of MoviePass and instead told The Verge, "We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests".

MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight. It is worth noting that competing theater chains like Regal give out their loyalty cards for free, while AMC Stubs is a paid program.

"Heard AMC Theaters jumped on board the movie subscription train", the tweet reads.

AMC is estimating that subscription members will see an average of 2.5 movies a month. It also allows customers to buy tickets in advance on the AMCTheatres.com website or the smartphone app. Although, there was a brief period when MoviePass took away the movie-a-day package that made them famous before quickly resuming the service.

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