YouTube rolls its music subscription services into 12 more markets

YouTube Music and YouTube Premium come to UK and 17 other countries - news

With YouTube's global audience of nearly two billion, Max Lousada, CEO, Recorded Music, Warner Music Group and Chairman & CEO, Warner Music UK said "the potential prize here is huge", adding: "The original way the service brings together music and video, as well as its big launch campaign, shows YouTube is making a commitment to subscription". It also claims nothing is changing for subscribers of Google Play Music - saying users will still be able to access all their purchased music, uploads and playlists.

After soft launching in the five existing Red countries this May, YouTube is beginning the worldwide expansion of its newly revamped Music and Premium services. It costs $9.99 per month for a single user or $14.99 for a family.

In addition to YouTube Music, the company has also expanded the availability of the overarching YouTube Premium service to the aforementioned new markets.

The audio only YouTube Music offering - which in the U.S. is priced at $9.99 monthly (or $14.99 for a family plan) - is meant to compete with the likes of Spotify and Apple Music. Tap the red Let's Go button, and you'll see that your subscription is now live thanks to the Premium tag at the upper-left corner of the app. No problem - you can search for them instead and the app should surface the song you're looking for.

Ad-free listening, downloads and more.

YouTube Premium is jam-packed full of new features that will have you bringing new meaning to the term binge watching.

Launched in the United States in May, the app is now available to British Android and iOS device users and provides free access to millions of video and audio streams of your favourite music tracks.

Google is also launching YouTube Premium today which brings no ads, background playback, and offline downloading to all videos and content on YouTube, as well as provides access to YouTube Originals content.

"Whether you want to listen, watch or discover - all the ways music moves you can be found in one place".

According to the Google Blog, both YouTube Music and Premium are available today in 17 countries around the world. Red launched in many countries, but none of them were in Europe.

The new service is an attempt by the Californian digital empire to combat its fast-growing rivals like Spotify, Apple Music and Deezer. Additionally, YouTube has now officially launched a YouTube Music Premium Family plan, which it apparently hadn't done at last month's inaugural launch in the USA and elsewhere. Google seems to be keeping Play Music around for its music uploading service, which will hopefully be integrated into YouTube Music soon.

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