Apple signs up Oprah Winfrey to take on Netflix, Google, Amazon

Oprah Winfrey Power of Women

According to Variety, Apple and Oprah have a signed a multi-year content partnership.

Together, Apple and Winfrey will create "programs that embrace her incomparable ability to connect with audiences around the world".

The deal has been described as a "multiyear" one, although the exact number of years is unknown. Apple also has an overall deal with veteran showrunner Kerry Ehrin.

Winfrey's other projects include her podcast version of her Emmy-winning Super Soul Sunday series on Apple Podcasts, and executive producing OWN's Queen Sugar and Greenleaf.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis, although it was not immediately clear whether she would be doing so as part of the Apple partnership.

She's a media giant who has worked across film, network and cable TV, print, and more as an actress, talk show host, creator, and producer. Winfrey also had a featured role in that film, and recently starred in other films like "Lee Daniels' The Butler", "A Wrinkle in Time," and HBO's "The Immortal Life of Henrietta Lacks".

Even before the Oprah deal, Apple has a robust slate of originals prepared to launch.

Winfrey's deal with Apple comes as huge streaming services such as Netflix, Hulu, and Amazon are vying to lock producers, actors, and showrunners into production contracts.

It has also ordered a remake of Steven Spielberg's 1980s science fiction anthology series 'Amazing Stories'. Perhaps most famously, Netflix signed both Ryan Murphy and Shonda Rhimes to deals valued at over nine figures each.

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