Google Shutting Down Its URL Shortener service

URL Shortener in Favour of Dynamic Links

Because mobile devices, apps, and web apps are now the most common way to access data, Google is shifting focus away from goo.gl and to Firebase Dynamic Links - smart URLs that take users to any given region within a mobile app.

"If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console", the report added.

Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. The existing users of goo.gl console can manage all their short links and their analytics through the goo.gl console during until March 30, 2019.

Google announced on Friday plans to shut down goo.gl, its long-time URL shortening service. Google has suggested developers to make use of FDL APIs which will automatically detect user's platform and send the URL either to the web or your app, appropriately. Notably, Google's URL Shortener service was launched for its Toolbar and FeedBurner, both of which have been shut down.

Hermanto noted that the decision to turn down support for goo.gl is "to refocus its efforts as it transitions to another service that will fill the void".

The message mentioned above also links to a post that was published yesterday on the Google Developers Blog. However, users can export their link information from the goo.gl console.

"[The goo.gl] URL Shortener has been a great tool that we're proud to have built". Those like me who have been using it for years, on the other hand, might want to share their thoughts on the upcoming dismissal of the service and - if it's not a secret, obviously - tell us about their favorite goo.gl alternative.

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