Amazon might give Alexa more intelligent real-time translation powers

Cultural context is the hardest part of speaking a foreign language. Amazon's Alexa could change that

Amazon did not immediately respond to a request for comment.

"The cross-culture, cross-language piece is going to be big for Amazon and Alexa, and it has a lot of potential", an anonymous source told Yahoo Finance. One possible way of doing this is by having Alexa translate language in a more sophisticated manner.

"For instance, if a person from the USA, who only speaks English, attends a wedding in Tokyo and doesn't speak Japanese, Alexa would be able to help that person hold a conversation in Japanese".

We hope Alexa feels better soon - plus, it's hard to miss the irony here - considering Amazon just ran a Super Bowl ad campaign a few weeks ago where Alexa "lost her voice".

One of the examples given was that Alexa would have an understanding of Japanese culture and how to address someone formally versus speaking to someone more casually. To a small degree, Alexa already does this-it's capable of translating basic words and phrases into Spanish, German, French, and Italian. Context and cultural awareness is something that's still missing. "Direct Connect connections from the Equinix DC1 - DC6 & DC10 - DC12, Ashburn, VA and CoreSite VA1 & VA2, Reston, VA locations are affected by this issue", Amazon said on its status page. Google Pixel Buds has a similar feature and obviously work with a Google Assistant. This is according to eMarketer who reported that since the first time Amazon Echo was launched, tens of millions of Alexa devices have been purchased.

In the smart assistant landscape, Amazon's Alexa and Google Assistant are now clear market leaders.

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