Tinder Will Now Let Women Initiate Conversations First

Tinder plans to let women prevent men from messaging them first

"Giving people the choice versus telling people how to engage is the big difference".

Ginsberg said Tinder's new feature, which appears to be only for women seeking men, is "not a reaction to any competitor".

Bumble's approach to dating has always been to empower women by letting them choose who to talk to-and it looks like Tinder is now following in its rival's footsteps.

Tinder recently tried to buy Bumble for as much as $1 billion, and, when Bumble swiped left, saying, "No, thank you", they made a decision to introduce the ladies-first option on their own. One of the common criticisms about Tinder is the deluge of messages that women receive from people they've matched with, making it hard to wade through all of the content.

According to MarketWatch, Match Group ended the day with new highs after earnings, likely thanks to the announcement of this new feature.

Tinder declined to offer an official comment on MarketWatch's report. Currently, Tinder users of both sexes can initiate a conversation, but some women feel that they are being disempowered by men that don't show them respect. And according to the company's new boss, it's about to undergo a big one. This means that men can still make the first move on the dating app, which has seen more than 20-billion matches since its inception. In 2012, Tinder co-founder Whitney Wolfe Herd left the company to start a more female-friendly alternative after alleging sexual harassment and discrimination.

Unlike Bumble, Tinder's ladies-first feature is thought to be an option that women can opt-in or out of at any time.

And the move (apparently) isn't in response to its rival either.

We have to constantly listen to what women want and address their needs, not just on Tinder but on all products.

Tinder is widely considered one of the better apps, but Bumble rocketed up the charts because it was considered that there were "better" matches available.

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