Google Pixel Smartphone Shipments Doubled to three.9 Million in 2017: IDC

Google shipped 3.9 million Pixel phones last year, IDC says

Last year, ahead of the Pixel 2 launch, Essential Products had of the Essential Phone - from $699 (roughly Rs. 45,460) to $499 (roughly Rs. 32,457) in order to compete with the big guns. For comparison, Apple typically has sales stats showing over a million iPhones sold per day. Shipments in fact doubled year over year, though given the original Pixel only launched in October 2016 that's perhaps no great surprise.

This number includes the Pixel smartphones and the Pixel 2 released near the end of 2017.

IDC research director Francisco Jeronimo recently revealed on Twitter that Google doubled its shipment of Pixel devices to 3.9 million units in 2017. The company needed a whole year to sell as many Pixels as iPhone units Apple sells in a week.

The Pixel range debuted in 2016 and got a refresh late previous year, which brought us the Pixel 2 and Pixel 2 XL, so it's a relatively new brand when compared to iPhone and Galaxy S. Its availability is also limited to a handful of markets. Indeed, look across the aisle to Apple and you can see just how out of proportion Pixel demand is.

The Google Pixel smartphones were supposed to be Android's answer to Apple's iPhone. Google seems to have improved its supply line issues with the Pixel 2, which has consistently been in stock.

All of Google's recent moves prove that, more than ever, Google wants to be more like Apple. Since the doubling of volume has been mentioned, it is also worth noting that Google had announced its Pixel smartphones lineup quite. A big marketing push would definitely help, and so would distribution through major carriers.

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