Quiksilver surfwear boss missing at sea off French coast

Quiksilver surfwear boss missing at sea off French coast

Pierre Agnes, chief executive of Boardriders, which owns brands including Quiksilver, Roxy and DC Shoes, set sail from the French surfing resort of Hossegor at around 7.30am on Tuesday.

French authorities have deployed boats and helicopters after Pierre Agnes' 11-metre Mascaret III speedboat was found on the beach on Tuesday in nearby Hossegor.

In a statement, Boardriders said, "Early this morning our CEO, Pierre Agnes, did what he did many mornings and went fishing on his beloved boat to start his day".

Rescuers have not said whether or not Mr Agnes was traveling alone.

According to Shop-Eat-Surf, Agnes "is known for his absolute devotion to the brand, to the company, and to the surf industry overall, and for building a very profitable business in Europe".

Rough seas are reported in the area by forecasters, although the wind is relatively light and visibility is clear.

Quiksilver, which was founded in Australia, makes clothing for surfers and surfing aficionados.

Agnes, who has worked for Quiksilver for almost 30 years, was appointed CEO in 2015.

In January, Boardriders announced that it was preparing to buy its Australian rival Billabong, creating a group that would combine 630 stores in 28 countries.

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