WhatsApp introduces Business app

WhatsApp launches standalone Android app for businesses

It'll also have WhatsApp Web support, the app's desktop web browser client. The free to download is launching in the United Kingdom alongside the US, Indonesia, Italy and Mexico, with a worldwide release expected soon.

How to begin with WhatsApp Business? Here's a quick look. Further, there's no need to download anything new. If you own a small business and want to use WhatsApp Business app, you can download it from Play Store and start engaging with your customers on WhatsApp.

Using WhatsApp Business, you can create a dedicated business profile with your company's name.

As of now the exclusive app for SMEs is available at Google Play Store. But given that WhatsApp was courteous enough at showing some level of importance towards India in their blog post, we are expecting the app to launch in India in the coming weeks anyway. Some features of the WhatsApp Business App will be as follows. It also allows businesses to review simple metrics, such as the number of messages sent by their company that have actually been read, according to the company.

When WhatsApp confirms the account phone number matches the business phone number, your account will be confirmed and immediately live. Customers will then see these accounts as "Business accounts". This version of the app is aimed to make it easy for small businesses to make their presence online. For bigger enterprises, WhatsApp might charge for specific tools that will help them analyse and improvise their businesses.

Facebook CEO, Mark Zuckerberg, once said that advertising on WhatsApp would not be a consideration.

Also people won't be able to restore normal messenger chats on the WhatsApp business. Users will also have the control to block and report businesses if they find anything inappropriate. Interestingly, existing WhatsApp users don't require any special privileges to be able to contact businesses.

WhatsApp doesn't feature ads and is investigating other ways to generate revenue.

For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers.

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