Google reportedly planning retail stores in India as part of Pixel push

Physical Google Store coming to India to boost Pixel phone series sales

He said the company had created a "dark room" to show that the Pixel 2 can take good pictures at night or low light.

As such, Google amongst others is now all geared up to open offline retail stores in India which is the world's second-largest smartphone market. Post the launch of the Pixel 2 / 2 XL in India, we had already seen a lot of pop-up stores at various malls which let people experience these phones first-hand. Last year, the Christmas weekend saw app sales shoot through the roof at a 52% increase over the previous one, and 2017 year will likely see a similar breakthrough, as Google runs its 12 Days of Play promo on the best apps and games of 2017, while Apple has $0.99 movie rentals and other App Store discounts queued up without much ado.

Alphabet Inc (NASDAQ:GOOGL) is intent on establishing a foothold in the fast-growing Indian smartphone market, and plans to use brick-and-mortar stores to help lure shoppers to its line of Pixel smartphones.

The tentative timeline for the physical Google stores is in the latter part of 2018. A third person went as far as to say that the company hired a senior Apple executive as part of its retail plan.

Google is exploring the idea of physical stores after finding an encouraging response to more than a dozen pop-up stores opened in malls across the country to showcase the second generation Pixel phones, the newspaper reported.

Also, at least "two prominent malls" in India said Google contacted them regarding available space, with one executive saying that Google has "a flavor of how physical stores are also important because you can't explain numerous features online". Back in 2013, Google had tied up with Spice Group for "AndroidLand" outlets, which was dedicated to Android smartphones from multiple brands. Apple, however, has been lobbying hard in India for single-brand retail licence to be able to open its own stores.

At least two prominent malls in India said they have received requests for space to set up Google stores.

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