Tech companies admit to actively targeting younger workers for jobs

Facebook ads that let employers target younger workers focus of US lawsuit

Now there's debate over whether that violates the 1968 Age Discrimination in Employment Act.

Under the law, companies are prohibited from discrimination based on age in employment advertising, recruiting, and hiring, and it is also unlawful to publish a job ad that indicates a preference related to age.

"It's blatantly unlawful", said Debra Katz, a Washington employment lawyer who represents victims of discrimination. Facebook is now reviewing its ad targeting criteria after ProPublica found advertisers could exclude specific races from ad campaigns, including those for housing. Over the past year, the public interest watchdog has reported on anti-Semitic targeting categories available on the platform, how real estate marketers could suppress audiences by ethnicity and politically-charged Facebook ads that were chock full of malware. However, it added that its own recruitment efforts are "designed to reach all ages and all backgrounds, " adding that "age-based targeting for employment purposes is an accepted industry practice and for good reason: It helps employers recruit and people of all ages find work". As the site noted, it's also possible the move puts Facebook in violation of other laws on both the state and local level which prohibit aiding or abetting age discrimination in employment.

For example, it spoke with a social media strategist in his 50s who wasn't shown an ad for a job in his field at HubSpot, but the same ad was shown to younger users. Facebook defended its targeting. ProPublica bought job ads on Google and LinkedIn that excluded audiences older than 40 - and the ads were instantly approved. Goldman says the differentiator is that marketing is "broadly based and inclusive", and that requirements for certain employers may involve age registrations that go both ways, like for summer employment, the military, or jobs meant to attract retirees.

On Wednesday, a class-action complaint alleging age discrimination was filed in federal court in San Francisco on behalf of the Communications Workers of America and its members - as well as all Facebook users 40 or older who may have been denied the chance to learn about job openings. Goldman said that the practice was appropriate as long as the overall marketing by a company was "broad-based and inclusive". It's not hard to guess how Facebook's ad controls could be used to weed out other characteristics like race or gender or religion.

Others insisted the Facebook ads were part of a broader recruitment plan aimed at people of all ages. Numerous jobs advertised mentioned in the report could have easily been performed by a person of any working age, yet some of the ads were targeted at only the young.

Instead of claim that it wants to do better, as Facebook has with regards to racially discriminatory housing ads, the company seems to be taking a far more defensive stance here. On a social media platform, the ad may simply never appear for a person outside of the targeted group due to the algorithm that is populating a user's feed.

Related News:

  • Canada's Trudeau broke ethics rules with visit to Caribbean island

    Canada's Trudeau broke ethics rules with visit to Caribbean island

    Trudeau, as Prime Minister, was in a position to be able to advance some of the matters of interest to the Aga Khan", Dawson said. Trudeau became Leader of the Liberal Party of Canada", the report states. "There seems to be two worlds", he said.
    US Existing-Home Sales Jumped in November

    US Existing-Home Sales Jumped in November

    Sales in the Northeast were particularly strong, up 6.7 percent in November, with the median price up 4 percent to $273,600. Penobscot County home sales were up 7.83 percent to 468 units and the median sales price rose 2.45 percent to $140,000.
    Recount begins in contested House of Delegates race in Newport News

    Recount begins in contested House of Delegates race in Newport News

    The tie would usher in a a power-sharing arrangement in which the two sides would negotiate committee chairs and a House Speaker. Democrats maintained control of the governor's mansion with the election of Lt.
  • Consumption of Green Leafy Vegetables May Slow Cognitive Decline

    Consumption of Green Leafy Vegetables May Slow Cognitive Decline

    They divided the volunteers into five groups based on how often they ate green, leafy vegetables including spinach , lettuce and kale.
    German union calls for Friday Ryanair strike

    German union calls for Friday Ryanair strike

    The Ryanair pilots in Germany said they had wanted to join their counterparts in Ireland, Italy as well as Portugal and mount a strike on Wednesday.
    Giants acquire Evan Longoria from Rays for 4 players

    Giants acquire Evan Longoria from Rays for 4 players

    He hit.261/.313/.424 with 20 home runs and 86 RBIs last season with the Rays , which was his 10th year with the organization. The San Fransico Giants in return received three time All-Star and ten year Major League Baseball veteran Evan Longoria .
  • Sen. Al Franken sets date for resignation: January  2

    Sen. Al Franken sets date for resignation: January 2

    He also talked about public school education and his concerns about efforts to use taxpayer money for private school tuition. The common pattern they described included allegations that Franken groped their buttocks or breasts or tried to kiss them.
    CDC director says there are 'no banned words' at the agency

    CDC director says there are 'no banned words' at the agency

    And the Trump administration has been systematically eliminating LGBT people from federal concerns. The Trump administration's budget for the next fiscal year is due to be released in February.
    Boca Raton Bowl 2017: Florida Atlantic vs

    Boca Raton Bowl 2017: Florida Atlantic vs

    Gilbert is a first-team all-Mid-American Conference selection who has recorded more than 120 tackles each of the last two seasons. The Owls were a ideal 8-0 in Conference USA play and trounced North Texas 41-17 in the conference title game on December 2.
  • General Mills Bounces on Q2 Figures

    General Mills Bounces on Q2 Figures

    BidaskClub raised shares of General Mills from a "hold" rating to a "buy" rating in a research report on Tuesday, August 22nd. ILLEGAL ACTIVITY NOTICE: This article was originally published by Week Herald and is the property of of Week Herald.
    AT&T promises $1000 bonus for employees after Pres. Trump signs tax bill

    AT&T promises $1000 bonus for employees after Pres. Trump signs tax bill

    Stephenson has averaged a bonus of about $5.2 million over the past three years. "I love the example of AT&T", he said. "... The Department of Justice cited concerns that the merged companies could charge unfair fees to consumers.
    Fight over Justin Bieber puts Selena Gomez's mum in hospital

    Fight over Justin Bieber puts Selena Gomez's mum in hospital

    Back when the producer announced the news of her pregnancy with Scarlett in 2011, Gomez also posted about the momentous occasion. The website reports that police visited her at a LA hotel to do a welfare check, at a family member's request, reports The Sun .


Most liked

Theresa May's deputy Damian Green resigns after pornography allegations
Mr Green has apologised for his "misleading" statements in his letter of resignation, but also denied he downloaded the material. Green, 61, has been a close friend of May since they were at Oxford University, and he is one of her closest political allies.

Mexico tourist bus crash leaves 12 dead, 20 injured
The agency also said Mexican officials have been in contact with consular offices to assist families of the victims and injured. Video taken after the crash showed some survivors lying on the pavement and others walking around.

Eagle-Eyed Viewers Got Surprise From Musk on Twitter
No, not referencing President Donald Trump, but someone almost as prolific on Twitter , Tesla founder and CEO Elon Musk . Looks like Elon Musk is going to have to change his phone number. " By the Gods you've done it ", the recording goes.

White House Officially Blames North Korea For Massive 'WannaCry' Cyberattack
In addition to the U.K., Australia, Canada and Japan are among countries that agree with the US analysis, Bossert said. Paying didn't unlock their computers, Bossert wrote in a Wall Street Journal op-ed that was published Monday.