Google to Pull YouTube from Amazon Echo Show, Fire TV

YouTube cracks down on disturbing videos of children

For Amazon, this was a week of war and peace.

Google began blocking YouTube access for Echo Show users this week, and is informing Amazon Fire TV users that the service won't be available on their devices after the first of next year.

The restriction means that Amazon's Echo Show and its Fire TV can only access YouTube through its existing website, not through the app.

Amazon Prime Video is part of the Amazon Prime membership, now available for $10.99 or £7.99/month.

The problem in the past several years is that Apple TV has been more expensive than the competition while being stuck in the 1080p world and lacking access to a key streaming service - Amazon Prime Video.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", says Mark Eamer, vice president of Prime Video. Amazon's decision of not selling the Google Chromecast and Apple TV (both of which have dedicated YouTube apps) has further strained the relation between Google and Amazon. This is a game-changer and makes the Apple TV 4K a much more viable alternative to the Amazon Fire TV stick, if you're an iOS user. Google has already made its intentions clear by blocking YouTube access from the Amazon Echo Show which is now being sold in the United States and can be described as an Alexa equipped Echo speaker with a 7inch display.

Quite what headway has actually been made in Amazon and Apple's long-running dispute over "business terms" isn't clear. The former uses search and other web services to sell ads, while the latter is an online retailer of goods and services. The Chromecast streaming product was removed from Amazon.com in 2015.

That latter stipulation has been frequently criticised by streaming services, including music platforms like Spotify, because Apple's cut from the subscription would take away those companies' entire (best case scenario) profit margin. Roku, a steaming player manufactured by Roku Inc., has gained popularity in the U.S. Being cheaper than Fire TV and Apple TV, it is the best-selling streaming device in the U.S., according to eMarketer. On those devices, Google's YouTube and Play services often get prominent billing in search results, but at least you can get Amazon video. For streaming and downloading, the TV 4K has dual-band 802.11ac Wi-Fi connection, and there's also Bluetooth 5 for connection to the Siri remote. That's half of all households who would be giving up a free streaming video service by buying an Apple TV. There's room for both Amazon and Apple to thrive, especially since video is just one facet of Amazon Prime. If you can stomach the £179 price, the Apple TV 4K is its strongest TV streamer yet.

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