Apple purchases AR headset firm Vrvana for $30 million?

Screenshot 2017 11 21 21 20 00

Now the company may have gotten a bit of a jump start by buying a mixed reality headset startup.

While camera-based mixed reality solutions have previously been criticized for featuring a nausea-inducing lag, the Totem nearly eliminates the problem with a lag that's been cut to only 3ms. The deal is important because of the rumours and reports about the interest in AR hardware of Apple, and the company has always been very secretive and tight-packed for its products of the future.

Apple has not confirmed the acquisition, but has not denied it either. The ARKit development software has been the only public offering the company has released, back in June, which has seen widespread adoption by many studios looking to experiment in the field. However, the Vrvana site has still not gone black, but social accounts and news updates stopped this year in August.

After the securing of the startup, numerous employees of VRvana have been moved to Apple's campus in Cupertino. The headset tracks head position and the location of the user's hand for manipulation of virtual objects.

This is different and slightly better than the methods of Microsoft's HoloLens and Windows' Mixed Reality headsets as it means the Totem is able to overlay completely opaque images and animations over the real world rather than ghost-like projections. This could be one reason why Apple is taking the AR tech so seriously.

Apple Inc.is reported to have acquired Vrvana Inc., a Canadian virtual reality company for $30 million, according to a report from TechCrunch. The device can also transition from AR to VR seamlessly and has 360-degree positional and hand-tracking capabilities.

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