Twitter launches longer tweets

Twitter DOUBLES the length of tweets to 280 characters so you don't have to cram everything in 140 characters

Now the San Francisco tech firm is officially doubling the character limit of its tweets to 280 characters. This means people probably spent time editing down their tweets or not sending them out at all. Rozen said users with the longer character count earned more likes, retweets, and mentions, along with more followers.

Having only been rolled out to a privileged few when the initial experiment was launched in September, Twitter has now made a decision to let (nearly) all users avail of an extended 280 character limit in tweets, double the original character limit. There has been a wave of criticism of the move to 280 characters, with some tweeters claiming they will leave the site.

With the new 280 character limit, Twitter says only 5% of tweets were sent longer than 140 characters, while only 2% were over 190 characters. "But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained", the company wrote in a blog post Tuesday afternoon.

The 140-character length wasn't a random choice: Twitter's founders wanted tweets to fit in a text message, which can only hold 160 characters.

The company said in September that it was testing a new upper limit because languages such as English couldn't pack as much information into 140-characters as other languages, such as Chinese, Japanese or Korean, which use can use characters that denote whole words.

Of course, the change means America's highest-profile Twitter user, President Trump, will have more space.

Twitter previously prided itself on its limit, which forced people to edit their views and opinions and think hard about getting it all in.

"As a result, your timeline reading experience should not substantially change, you'll still see about the same amount of Tweets in your timeline".

Only two per cent of tweets had more than 190 characters. It was a temporary effect and didn't last long. Twitter says that's because writing in those languages uses fewer characters.

"Our goal was to make that possible while ensuring we keep the speed and brevity that makes Twitter, Twitter".

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