Could this Silicon Valley-funded Bodega replace the corner store?

People Are Roasting The Shit Out Of This Startup That's Trying To Replace Bodegas And Corner Stores

From the name of the store to the cat-emblazoned logos (bodegas are well known for housing cats), everything about this company is intentionally taken from what immigrants have built. Unlike classic bodegas and mom-and-pop corner stores, these machine box things will not make you an egg and cheese on a roll, and they will certainly not recognize you and talk with you about whatever the hell you talk about at 2 a.m. on a weekday when you've wandered in cuz you can't sleep and now you're hungry.

"I would ask my members not to allow these machines in any of their properties in New York State", said Frank Garcia, chairman of the New York State Coalition of Hispanic Chamber of Commerce representing thousands of bodega owners.

That's a bit dramatic, yes, but no more so than this Fast Company headline, which introduces a new venture from former Google employees Paul McDonald and Ashwath Rajan. "Eventually, centralized shopping locations won't be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you", McDonald told Fast Company.

But New Yorkers would kill for their bodegas. It's an essential neighborhood hub, where locals congregate and gossip about what's happening in the area. "It's a disgrace to the name of bodegas".

The Bodega company involves setting up "5-foot-wide pantry boxes filled with nonperishable items you might pick up at a convenience store", Fast Company reported.

To buy anything from the box, you will need to use an app and the box's smart technology, which will recognize the items you selected and automatically charge your credit card for them. The entire process happens without a person actually manning the "store". To unlock the pantry, users will have to use an app.

Bodegas are the heart of many Latino communities.

And this, ultimately, is why Bodega-the-company comes off as utterly tone-deaf; it ignores the fact that the human experience that an actual bodega provides can not be replicated by a tricked-out minibar.

If I do indeed find myself surrounded by vending machines at every turn, I pray that they turn sentient and end my misery by smothering me to death with bags of ranch-flavored Doritos and Nutter Butter cookies.

Bodega owners in NY are already facing an uncertain future. The Bodega boxes could be placed in gyms, offices and apartment lobbies.

The company is facing some serious criticism.

In this day and age of online grocery delivery services like Instacart and Amazon Fresh comes Bodega, the latest competitor in the online grocery store game.

"The "bodega" name is a very important name in the Puerto Rican and Hispanic community", Garcia tells CNBC Make It. How much are we willing to sacrifice for convenience?

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