Apple Reveals Apple TV 4K with HDR and Dolby Vision Support

Code indicating Haptics for Apple TV 4K's version of Siri

The fifth generation Apple TV, called Apple TV 4K, supports 4K and HDR (high dynamic range) video on compatible televisions.

iTunes users will get automatic upgrades of HD titles in their existing iTunes libray to 4K HDR versions as they become available, and Apple says it will also offer 4K HDR content from popular video services, including Netflix and, later this year, Amazon Prime Video - at least in the United States.

Apple Tv 4K with HDR claims to deliver highest quality video content.

Apple TV 4K price in the United States starts at $179 (roughly Rs. 11,400), and it will be available to order from Friday, September 15, with availability from September 22.

Cue used the example of a basketball game to illustrate ways that Apple TV can prompt users to watch their favorite team's game that's about to start, or even prompt the user to "tune in" to a game that's particularly close. You can also get the non-4K Apple TV for the usual $US150 ($187). According to several media reports, Apple wanted to charge $20 for ultra-high-definition movies on its new Apple TV device, while the studios it was negotiating with wanted the company to charge more. According to Eddy Cue's presentation during the keynote, the new Apple TV will be available for ordering on September 15th and will ship on September 22nd.

The latest Apple TV comes in two variants based on its storage capacity: Apple TV 4K with 32GB storage and Apple TV 4K with 64GB storage.

The Apple TV 4K will also have a built-in 4K video scaler to improve the look of HD content so that it looks better on a 4K-resolution TV.

Apple TV's new picture functions require more processing power, and Apple is using an upgraded, faster processor to deal with the fresh demands, the A10X processor, the same chip that's in the iPad Pro.

Apple has announced that it's finally joining in with 2017's TV streamers with the announcement of Apple TV 4K.

Lastly, sports lovers will be happy to know that Apple is also bringing live sports to the Apple TV 4K, though it isn't clear which partner Apple will be working to provide the stream and if it will be available right here in Malaysia.

The dimensions and physical make up of the Apple TV 4K appear to be unchanged. Apple claims the CPU is twice as fast as before, and that the GPU is four times as fast.

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