Three things to watch for when the Tesla Model 3 launches tonight

Tesla Unveils $35000 Model 3 Sedan

However, Tesla customer service informed him that employees on the west and east coast will get their cars first, then California, and then Oregon.

The herculean undertaking ahead will be to produce the vehicle at a scale the automaker has come nowhere close to achieving to date.

The Model 3 represents the most important step so far in the short history of Tesla, as the young electric auto company seeks to make the move from a niche, high-end product to the first mass-market electric-only vehicle. "We are going to go through at least six months of manufacturing hell", he said.

His Boring Company is part of a vision for near-supersonic rail travel through low-pressure tubes that he laid out in a Hyperloop white paper he made open to other entrepreneurs.

Avoiding setbacks won't get any easier. Tesla's mass-market Model 3 is now rolling into customer garages, as a slew of official details and images are let loose by the Californian EV specialist. Increased automation is one factor that's helping, but there's a lot more to improving the process going on. Musk wants to be making 20,000 Model 3s per month by December at the carmaker's Fremont factory.

Thirty of the earliest Tesla Model 3 buyers took delivery of their electric cars last night in a gala event for owners, investors, and friends the company had dubbed the Handover Party.

Musk describes the Model 3 production ramp as an S curve: slow growth in the beginning, followed by a rapid rise and a plateau. That would be somewhere around 500,000 Model 3s per year, five times the number of Model S and X vehicles the company makes today and nearly as many cars as Volvo sold in 2016. A battery with a longer range is available for more money. "Musk's fans already see him as genius inventor Tony Stark". The Model 3 can comfortably seat five adults. "Tesla has an established pattern of over-promising and under-delivering on the timing of key achievements". The Tesla Model 3 Standard will start at $35,000 and offer 220 miles of range on a single charge, while having a zero-to-60 mph time of 5.6 seconds and a top speed of 130 mph. For a $9,000 upgrade, customers can get a long-range version that goes 310 miles (498 kilometers) on a charge. Tesla also promises that at some point the future the Model 3 will be updated with Full Self-Driving Capability, but it costs an extra $3,000 and requires the Enhanced Autopilot package.

FEATURES: The Model 3 has some surprises.

"This is one of Tesla's challenges - they've always launched in a white space before", said Michelle Krebs, executive analyst with Autotrader.

"No doubt the premium carmakers need to play a better PR game vs. Tesla", Johnson wrote in a note to clients Friday.

Japanese carmakers like Toyota Motor and Honda are also investing heavily in eco-friendly cars, but they are exploring hydrogen powered vehicles, in addition to electric cars powered by rechargeable batteries.

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