According to Zacks, "The impact of challenging retail landscape, stiff competition from online retailers and waning store traffic is clearly visible on J. C. Penney's shares performance that have underperformed the industry in the past one year". First introduced in 2008, the retailer's consumer loyalty program has been improved with new benefits and features that allow greater flexibility and reward earning potential, together with a new website and app experience that make accessing JCPenney Rewards easier than ever. These along with remodeling, renovation and refurbishment of stores with special attention on enhancing the reach of national and especially private-label brands looks promising.

About J.C. Penney Company, Inc. On average, analysts forecast that J.C. Penney Company, Inc. Jefferies Group LLC reissued a "hold" rating and issued a $7.00 price objective on shares of J.C. Penney Company, Inc. However, institutional buying will likely only come if the company's Q2 earnings report shows it has turned the corner from a fundamental perspective as well.

The Target Price for J.C. Penney Company Inc (NYSE:JCP) is $6.75/share according to the consensus analysis of analysts working on the stock. Moreover, Thrivent For Lutherans has 0% invested in J C Penney Company Inc (NYSE:JCP) for 52,400 shares. Holding Company in a research report on Tuesday, May 9th. The 14-day ADX for Canso Credit Income Fund (PBY.UN.TO) is now at 31.80. 165,477 are held by Federated Invsts Pa. Princeton Alpha Mngmt Limited Partnership reported 87,728 shares.

After a recent spot-check, J. C. Penney Company, Inc. (JCP) stock price escalated 1.32% to finalize at $4.62 throughout previous buying and selling session. Two analysts have rated the stock with a sell rating, seventeen have assigned a hold rating, four have assigned a buy rating and one has assigned a strong buy rating to the company's stock. The stock now has a consensus rating of "Hold" and an average price target of $7.10. (NYSE:JCP) presently has a 10 month price index of 0.46381. Zooming out to the 50-Day Simple Moving Average, we can see a difference of 1.27% from current stock levels.

Moving toward other technical indicators, stock is wondering in considerable region as it has 20 days moving average of -2.51% and struggles for 50 days moving average of buoyant run is -5.63%. (JCP) stock price has gone down by -6.37% over the last 20 trading days, and its price is -59.65% below the 52-week high. Holding Company will post $0.47 EPS for the current year. The department store operator reported $0.06 earnings per share for the quarter, beating the Thomson Reuters' consensus estimate of ($0.21) by $0.27. The firm attains analyst recommendation of 1.70 on scale of 1-5 with week's performance of 2.85%. Holding Company had its "positive" rating reiterated by analysts at Susquehanna. For the quarter, shares have been noted at -24.38%. J C Penney Company Inc (JCP) has $1.51B valuation. Schwab Charles Invest has 0.01% invested in J C Penney Company Inc (NYSE:JCP). The stock of J C Penney Company Inc (NYSE:JCP) earned "Hold" rating by Gordon Haskett on Tuesday, June 27. If you are accessing this news story on another domain, it was illegally stolen and reposted in violation of USA and global trademark and copyright law. Additionally, J. C. Penney Company, Inc. (NYSE:JCP) has a Value Composite score of 14. Holding Company had its "neutral" rating reiterated by analysts at Citigroup. BMO Capital Markets downgraded the stock to "Market Perform" rating in Friday, November 6 report. BlackRock Inc. increased its position in J.C. Penney Company, Inc. Holding Company by 14.5% in the first quarter. Tower Rech Lc (Trc) has invested 0.01% of its portfolio in J C Penney Company Inc (NYSE:JCP). Holding Company during the first quarter worth $117,000. J.C. Penney Company, Inc. J.C. Penney Company, Inc. Holding Company were worth $463,000 at the end of the most recent quarter. Janney Montgomery Scott LLC now owns 19,818 shares of the department store operator's stock worth $122,000 after buying an additional 9,068 shares during the last quarter. Active investors may choose to use this technical indicator as a stock evaluation tool.

J.C. Penney Company Inc (NYSE:JCP)'s trailing twelve month revenues are $12.44 Billion, whereas its price to sales ratio for the same period is 0.12.