Is this Proof Jay-Z is Working on a New Album?

Mysterious '4:44' Tidal adverts spark new Jay Z album speculation

All signs point to Jay Z prepping a new album for release this year, his first since 2013's highly questionable Magna Carta Holy Grail.

A new series of ads featuring the numbers "4:44" have popped up across city, appearing on billboards, subway station signs and subway walls.

Yesterday (June 5), a new ad, reportedly linked to Tidal as its client, sparked rumors about possible new Jay Z album coming soon. Nothing is confirmed, but some claim Jay's streaming service Tidal is behind the ads.

With upcoming appearances at the 2017 Made in America Festival and the Austin City Limits tour, Jay could be ramping up to a big return.

In an interesting post, another fan noted that she'd been alerted about a casting call for a Jay Z video. They read "4:44." Although they do not explicitly mention Tidal, the source code for the images includes the phrase "tidal-444".

No official confirmation of a new Jay Z album has been forthcoming, but the advertising campaign has certainly stirred interest from fans and hip-hop lovers alike. Others speculate it's the long-awaited Blueprint 4 or the:44 could mean the eagerly anticipated Jigga-Bey collab.

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