Nissan to offer maintenance alerts in foray into connected cars

Nissan banks on after-sales'hyper-personalization revenue

According to a report in US-based technology website techcrunch.com, Nissan will introduce a notification system on its cars for the first time early next year.

Although Nissan has shown the biggest interest in harnessing the potential in connected vehicles, fellow Japanese automaker Toyota Motor Corp. also announced this month that it would begin rolling out a notification feature in its upcoming Prius plug-in.

The new service will be enabled by a telematics control unit which will enable the automaker and its dealer network to access information about the car's diagnostics and location, alerting the driver to any required maintenance work. Ford Motor Co. showed a similar interest in connected cars when they announced in October that before 2016 comes to a close, certain Ford models will be able to connect to electronic home assistants like Amazon's Alexa.

O'Hara is projecting that his division's efforts in connectivity, accessories and personalization will deliver 25 percent of company's after-sales revenue by 2022, when it's negligible now.

According to industry experts, aftersales account for a total of 14 percent of automakers' revenues.

With these new mobility options that include car-sharing services and ride-hailing intimidating casual demand of auto ownership for individuals, to attract loyal drivers, vehicle makers are looking for innovative ways.

O'Hara said in the report: "With connectivity we can provide better information and better service offerings to our customers".

This year in Japan, Nissan also launched a minivan, which is equipped with the feature of self-drive on single-lane motorways and traverse congestion, whereas this month the company launched its new gasoline-electric hybrid powertrain in its Note subcompact vehicle for the customers in Japan.

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