Cyber Monday on record pace

3 Ways to Get Deals and Shop Safely on Cyber Monday

Retailers were on track to pull down $3.36 billion online on Monday, which would just barely edge out the $3.34 billion spent Friday. At least, this is what online retailers must themselves as they schedule sales and other promotions for the additional shopping holiday.

As in the past few years, the winners in weekend sales were retail giants Amazon, Walmart, Target and Best Buy with the best sellers being ultra HDTVs and gaming consoles. And Amazon, which said it was expecting it's best Cyber Monday ever after selling more than 2 million toys in the first half of the day alone, will also feature cyber deals all week.

Shoppers spent $3.45 billion on Cyber Monday on Samsung 4K TVs, PlayStation 4s and Barbie dolls among other products, marking the largest online sales day in US history. "Discounts were heavy on Black Friday, resulting in strong, albeit promotionally driven sales".

The Amazon Cyber Monday 2016 sale is the most dynamic and most popular sale.

It says 122 million Americans plan to shop online on Cyber Monday, up from 121 million who planned to do so previous year (based on numbers from Prosper Insights & Analytics).

Holiday shopping season saw online sales of $36.5 billion, up seven percent from past year - more than a third of that coming from mobile devices. And it said the five best-selling electronic products were Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire tablets. Each year, during the busy holiday shopping weekend that kicks off on Thanksgiving and the Friday after, known as Black Friday, more and more shoppers decide to skip the mayhem in stores and shop online. From Thanksgiving day on Thursday through Sunday, Adobe data show $9.36 billion in e-commerce sales.

ADI analysts forecast consumers will spend $91.6 billion online during the holiday season, November 1 - December 31, 2016.

Of that figure, mobile shopping in the first ten hours accounted for $205 million, Adobe said. Mobile shopping hit a record $1.2 billion on Friday.

Cyber Monday doesn't get quite as much business as Black Friday, but it's close, said co-founder Rob Starkman. Nicholson says that's relatively new; retailers used to think of Cyber Monday as a big day for clothes, and electronics would be heavily discounted on Black Friday. On Black Friday, consumers spent $3.34 billion, a 21.6 percent jump from a year ago, according to Adobe. Adobe estimates that 55% of Retail website visits on Black Friday came from mobile devices and that 36% of ecommerce sales were completed on mobile devices, with 25% being completed on smartphones and 11% coming from tablets.

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