John Lewis releases upbeat Buster The Boxer Christmas ad

John Lewis releases upbeat Buster The Boxer Christmas ad

This year the ad tells the story of a little girl called Bridget who loves to bounce.

On the 7th November they posted a cryptic video of a lovable Boxer dog, who in real life goes by the name of Biff, watching his owner, a little girl, bouncing on a space hopper in their frosty back garden. For Christmas, her parents buy her a trampoline, and her dad spends Christmas Eve building the toy before it gets dark.

But, after her father has built it as she sleeps, a group of foxes, a badger and other woodland wildlife have a joyous time jumping on the trampoline - as Buster the boxer dog looks on enviously from the house.

Buster the Dog is the star of the show, in an advert which will make you smile while at the same time question just what is going on. On Christmas morning, however, he gets his chance and, as Bridget runs to the trampoline, dashes past to have his turn first as Bridget and her parents watch in astonishment.

The 2016 John Lewis Christmas advert has now hit our screens and has already become a huge viral sensation, although it will be interesting to see if it will be as popular as last year's, which was the highest viewed John Lewis commercial to date. "It really embraces a sense of fun and magic, reminding everyone what it feels like to give the ideal gift at Christmas", John Lewis customer director Craig Inglis said.

2016 has been quite the year with a lot of stress, turmoil, and sadness from various high profile celebrity deaths, to Brexit, and so much more.

Well, finally the wait is over.

National retail chain John Lewis has announced the launch of its new Christmas advertising campaign "Buster the Boxer".


John Lewis has teamed up with The Wildlife Trust this year, helping animals like the ones that we'll see in the advert.

John Lewis chose Randy Crawford's One Day I'll Fly Away and the melancholic lyrics complement the global feeling of anxiety, following Donald Trump's U.S. election win yesterday. Its such a powerful and attractive song, made famous by the unbelievable Randy Crawford.

This experience can also be found on John Lewis website and YouTube.

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