Sainsburys Christmas advert 2016: Is it as good John Lewis?

Sainsbury's animated Christmas advert stars James Corden- and a song you won't get out of your head

Jazz added: "Thumbs up for the Sainsbury's Christmas ad. Looks like John Lewis could surpass last year's #ChristmasIsForSharing".

The film tells the story of Dave, a hard-working dad who is struggling to cope with the twin demands of family and work in the run up to Christmas.

For the catchy tune, written by the man behind The Muppets' Oscar-winning 2012 track Man or Muppet, has all the hallmarks or an "ear worm" - a song that is hard to shake off.

We've had Waitrose, John Lewis, Aldi, and M&S. All so that Dave can spend some time with his family.

But he has a stroke of genius and sets about making toy replicas of himself and setting them to work for him - giving himself all the time in the world.

The animation is directed by Chris Fell, who was behind BAFTA-nominated Flushed Away, and is a charming tale of the importance of sharing the gift of time with loved ones.

This year's ad campaign will help raise vital funds for Great Ormond Street Hospital Children's Charity - all the money raised will go towards providing accommodation for families of children at the hospital.

In 2014 Sainsbury's, which always waits until after Armistice Day to release its Christmas campaign, partnered with the Royal British Legion for an ad based on Christmas Day 1914 when British and German soldiers laid down their weapons and met on neutral territory.

"More than half of the patients at Great Ormond Street Hospital live outside of London, and many are hours away from home".

A spokesperson for Sainsbury's said that they hoped the advert would remind families that Christmas is a time to "prioritise simple family time together", while putting a smile on its customer's faces.

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